A process for practicing design innovation

In the past, companies transformed their business primarily through pushing their efficiency to extreme limits, often through streamlining their tactical operations and strategic offerings. For example, Google’s search engines have become amazingly efficient in searching through large amounts of data using their patented system called PageRank. In seconds, the search engine presents us with results that are immediately meaningful to our search objectives. FedEx and UPS have become extremely efficient in their technology-supported operations, allowing us to get our packages delivered within stringent time limits. Online shopping is permitting us to make our purchases much more quickly and effectively than before. Airline companies are offering efficient self-booking systems like Saber to make our travel planning efficient. New technologies and business modeling are the main drivers for this type of innovation.